PHILOSOPHY

Editorial ROI isn’t a tagline. It’s the only metric that matters.

Traditional agencies were charging more for less — producing content that customers, and AI, would never find. We saw that shift happening in real time and built the alternative.

BRAND+COMMERCE is a performance PR consultancy built lean by design. We curate best-in-class specialists for each engagement — pairing the right expertise without the agency overhead. You get the strategic precision of a large firm and the focus of a boutique that actually cares.

Built lean. Deployed precisely.

FOUNDER

Melissa G. Weiss

FOUNDER & CEO

I spent nearly 20 years building brands at the intersection of media and commerce before founding BRAND+COMMERCE — after seeing, up close, how the old agency model was failing the people funding it.

As former Chief Marketing Officer at Barry’s and J.Crew, and a founding brand marketing executive at Amazon Fashion, I’ve sat in your seat. I know what it takes to make a brand findable, shoppable, and culturally relevant — in press, in search, and in the AI-powered world rewriting the rules.

I built BRAND+COMMERCE to be the partner I always wanted: lean, precise, and unapologetically focused on editorial coverage that shows up in your revenue, not just your recap deck.

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