Brittany Seitzman
Editorial affiliate + ambassador programs
Sakara · HelloFreshTeam
The people behind the work.
Leadership across brand, customer acquisition, ecommerce, search and AI.
Book a consultationHow we work
Senior leadership stays close to the work.
Melissa leads the business and every client relationship. Tim leads search and technical strategy. Our expert bench joins when the work calls for specialist depth across editorial, affiliate, creators or content.
Founder + CEO
Melissa Gellman Weiss
Brand, marketing and customer acquisition
Melissa has spent more than 20 years leading consumer brands. She served as CMO of J.Crew and Barry’s, Head of Marketing for Shopbop and a founding brand marketing leader at Amazon Fashion.
She founded Brand+Commerce to connect the work that shapes discovery—search, content, editorial, creators and customer proof—to commercial growth.
LinkedIn →
Search + technical leadership
Tim Gill
Search, ecommerce and AI visibility
Tim brings 20 years of ecommerce experience, including 12 years at Amazon. He leads the search and technical systems that help brands become clearer and more visible across Google and AI.
LinkedIn →Expert bench
Specialists brought in around the work.
Brand+Commerce adds senior expertise when the scope requires it, without building every engagement around a fixed agency roster.
Rachel Hirsch
Social + content strategy
Wellness Growth Ventures